Creative
OUA - Flying Laptops
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Role: Strategy Direction. Creative Director. Writer.
Open Universities Australia had grown from number six in the market place to the number one provider offering access to higher education online.
Although previous campaigns had achieved above expected results, it was clearly time for a change of direction.
We developed a new strategy with OUA and created a new campaign direction to reflect the leadership story of the brand.
This campaign consolidated OUA as the leading on-line service provider for University degrees, growing the market share once again.
OUA - Going Away Party
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Role: Creative Strategy. Creative Director. Writer.
Our work on the Open Universities Australia brand began a new name recommendation and re-branding program. It was 6th in the market place for on-line education.
The brand was launched mainstream with this television campaign, aimed at convincing middle management that they could in fact go back to university without leaving their jobs.
Student registrations increased by 200%. With subsequent work, Open Universities Australia became the number one off campus education provider.
OUA - Competitor
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Role: Creative Director. Writer.
More examples of the results driven Open Universities Australia work.
TAFE - Fireman
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Role: Strategy Direction. Creative Director. Writer
A Victorian Government campaign to convince older people to access TAFE for a career start, upgrade or change.
TAFE - Receptionist
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Role: Strategy Direction. Creative Director. Writer.
A Victorian Government campaign to convince older people to access TAFE for a career start, upgrade or change.
Hardys Wine - Generations
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Role: Creative Director. Writer.
Very few wine brands in Australia can boast 6 generations of winemakers in the family. Hardys wanted to remind Australia that continuity of family heritage and knowledge matters in wine making.
Myer - Just For Me
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Role: Creative Strategy. Creative Director.
An example of a long running campaign – from the archives.
This campaign launched a new position for Myer – (my store Myer) – a position still being executed currently.
For production of brand videos please visit www.storyworld.com.au