I am a brand and creative consultant with a writer and Creative Director background.
I add creative perspective, nuance and inspiration to brand strategy and story-telling and strategic thinking to advertising concepts and copy.
Over the past few years, I have worked with Management Consultancies as a brand consultant, working with the best business minds to find and articulate brand and communication strategy, new product and sub-brand naming, brand purpose, customer value propositions, brand positioning and brand stories.
I have lived brands and helped to develop and grow them. I have clarified where they stand in the market. I have interpreted them and told their stories from a creative perspective with customer and evidence-based understanding. I have positioned them with enduring positioning lines that have lived well past the life of a single campaign.
I have teamed with designers to create brand identity and architecture for a range of small and large clients.
I have worked with global creative teams as a writer and Creative Director on major campaigns, and created many long-living campaigns for brands like Huggies, Continental Foods, Open Universities Australia, Dove and Myer.
Through storyworld.com.au, I can also help bring your brand stories and events to life with video production.
I’m available for projects, contract or freelance.